Technology

Technology

November 7, 2014

Augmented Reality App Drives Tune-In To ‘Modern Family’

To attract viewers and promote the new season of “Modern Family,” FOX TV affiliates in New York City and Los Angeles created a Halloween-inspired event that incorporated augmented reality into the experience. The family-friendly activation, called Fall for All, took place in New York City’s Union Square (Oct. 19) and Los Angeles’ The Grove (Oct....

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October 23, 2014

Using Oculus Rift, Mechanics Get a Lesson in Bosch

Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory. This season, Bosch Automotive Aftermarket U.S., manager of supply logistics and sales of automotive spare parts, is applying virtual reality to b-to-b events. The 25-week Bosch Xperience Mobile Tour is taking automotive parts wholesalers,...

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October 16, 2014

Clorox Brings Twitter Fountain to SXSW Eco

To raise awareness and additional donations for its Safe Water Project, a public health program that provides public bleach dispensers, health education and safe drinking water to rural Peruvians, Clorox brought a Twitter-powered water fountain to South by Southwest Eco, which took place Oct. 6 to 8 in Austin. The water fountain was located within...

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October 2, 2014

Technology Inspires LG’s Art of the Pixel Gala

The pillared front façade of Gotham Hall on Broadway in New York City glowed an LG magenta on Sept. 17, a little taste of the colors and experiences that awaited guests inside. The part gala, part awards program, part press event was the culmination of LG Electronics USA’s Art of the Pixel competition, which helped...

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October 2, 2014

Projection Mapping at LG’s Art of the Pixel Gala

LG Electronics USA on Sept. 17 hosted member of the press, executives and clients at a black-tie gala honoring students at nine top U.S. art schools who were invited to create pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG turned to projection mapping that lit up...

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