Technology

Technology

October 5, 2016

Casa Cisco: How Cisco Networked the Rio Olympics

Cisco is all about connections, both digital and human, and that’s exactly what Casa Cisco, one of its primary sponsorship activations during the Summer Olympic Games in Rio, brought to life. Cisco spent more than 600 days in Brazil and worked on 54 projects related to its engagement there, providing its collaboration and networking technology...

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October 3, 2016

American Express Pro Walk Scores with Fans at the US Open

Thanks to American Express’s immersive Pro Walk, fans at this year’s US Open got to do something they would never get to do any other way—walk like a pro onto center court at Arthur Ashe Stadium and experience all the emotion and gravitas that entails along the way. The activation was the centerpiece of the...

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September 28, 2016

Biometrics: How Infiniti Measured Emotions at Pebble Beach

To make its car displays more engaging for attendees at the prestigious Pebble Beach Concours d’Elegance and other auto events, Infiniti at this year’s 2016 Pebble Beach Automotive Week activated an interactive experience that involved biometrics, wearable armband devices, cameras and microphones that measured attendees’ emotions as they engaged with the cars, then transformed those...

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September 26, 2016

Rio: Visa Demos its New Payment Technology

The Everywhere Lounge at the Windsor Atlantica Hotel on Rio’s famed Copacabana beach offered Visa guests a respite from the excitement of the Olympic Games, the chance to grab a meal, view customized content on a 60-foot LED screen and the chance to maybe even rub shoulders with an Olympic gold medalist or two. The...

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