Gallery

Vampire culture is leaving its mark on TV and in movies, but FX’s series “The Strain” takes fang fiction to a whole new level. Based on the novel by Guillermo del Toro, the plot follows the spread of an evil and ancient strain of vampirism, and the war waging to fight it. To promote the […]

There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th […]

The pillared front façade of Gotham Hall on Broadway in New York City glowed an LG magenta on Sept. 17, a little taste of the colors and experiences that awaited guests inside. The part gala, part awards program, part press event was the culmination of LG Electronics USA’s Art of the Pixel competition, which helped […]

LG Electronics USA on Sept. 17 hosted member of the press, executives and clients at a black-tie gala honoring students at nine top U.S. art schools who were invited to create pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG turned to projection mapping that lit up […]

Microsoft has made a huge commitment to Major League Soccer in the U.S. and activates its sponsorship throughout the season. But at the MLS All-Star game on Aug. 6, the brand made a big-time push to help fans get more familiar with its Surface tablets. The tech giant plastered the streets of Portland, OR, with […]