Gallery
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B-to-C EventsExperiential Touchpoints Drive Nielsen Pre-Grammy Event
Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges. […]
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Video GalleryEM All Access: Inside UFC’s RFID-Driven Sin City Takeover
In this episode of EM All Access, VP Global Brand Marketing Jessica Roosli takes you inside UFCs epic Sin City takeover.
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Video GalleryEM All Access: IBM’s Tips for Smarter Social
In this episode of EM All Access, IBM Program Director, Global Events Erin McElroy talks about the power of “visualizing” social media at events.
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Video GalleryEM All Access: Google Talks Data and the Future of Events
In this follow-up episode of EM All Access, Google Program Manager, Events Technology Chris Tillman talks about how data will shape the future of events.
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B-to-C EventsTiVo Riles up Moviegoers with Commercial Interruptions
TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals […]