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In this episode of EM All Access, SXSW Director of Technology Scott Wilcox talks about how the iconic festival is amping up attendee engagement and experiences through the use of beacon technology.

To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the […]

In this follow-up episode of EM All Access, Oracle Content Marketing Director Paul Way shares his predictions on what’s next in social media measurement. More from this chat here.

In this episode of EM All Access, Oracle Content Marketing Director Paul Way shares his tips on how to keep event content fresh and relevant.

A frigid February morning in New York City was no match for the warmth of the Snuggle brand’s iconic mascot, Snuggle Bear, who on Feb. 11 encouraged consumers to “bear” their hearts in celebration of Valentine’s Day. The event capped off the brand’s #BearYourHeart campaign, which was strategically launched on National Hug Day, Jan. 21. […]