Gallery Archives - Page 24 of 57 - Event Marketer


September 27, 2016

Gamers spend ‘One Night in Karazhan’

Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences with a launch event for the latest iteration of Heroes of Warcraft, its popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a...

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September 20, 2016

Evolving the General Session

Gone are the days of packing attendees into static ballrooms. In this episode of EM All Access, sponsored by GES, Event Marketer magazine group editor Jessica Heasley speaks with GES vice president Jeff Youngs about the evolution of the general session, how the format is changing and what’s next.

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September 12, 2016

Cross-Pollinating B-to-B and B-to-C Events

The line between b-to-b and b-to-c is dissolving as marketers use the best of each to influence the other. In this episode of EM All Access, sponsored by GES, group editor Jessica Heasley speaks with GES chief creative officer Eddie Newquist and senior vp Dan Hilbert about the trend.

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September 9, 2016

Canadian Tire Unites Olympians and Fans with the Red Door to Rio

Canadian Tire’s Red Door to Rio activation connected Olympic athletes and their supporters back home through an innovative live-streaming experience that transformed a freestanding doorway into a platform for real-time engagement. The program was comprised of one red door setup in Canada’s Olympic House in Brazil, and one that traveled to six locations around Canada....

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September 1, 2016

American Express Activates the AMEX Experience at Panorama

American Express, in partnership with concert promoter Goldenvoice, brought its cardmembers closer to the musicians they love July 22-24 at the inaugural Panorama music, art and technology festival in New York City. Building off of its 2016 Coachella activation, with some authentic New York elements added in, the brand activated the two-story AMEX Experience, where...

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