Gallery Archives - Page 24 of 46 - Event Marketer

Gallery

August 28, 2015

Inside the Friskies Create & Taste Kitchen

Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala Cat to promote its varied cat food products on Aug. 20 in New York City. The Friskies Create & Taste Kitchen, located in a tricked-out “industrial cool” space at 1701 Broadway, offered fans meet-and-greets and games, and raised awareness and donations for...

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August 26, 2015

Inside Amstel’s Battle of the Burger Food Strategy

It was a hot August night in New York City, but that didn’t deter Event Marketer or the other 2,500 people who showed up at South Street Seaport to eat, drink and mingle at Time Out New York’s Battle of the Burger, which was sponsored by Amstel Light. As the official beer of the event,...

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August 21, 2015

Gamified: Inside the Air Force Performance Lab

To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows,...

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