In this episode of EM All Access, IBM Director-Demand Systems for C-Suite, Cloud and Global Technology Services Teresa Cook shares her insights on how to engage the C-Suite.  

In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos.  

In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.  

Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the brand created a program that combines their target audience’s enthusiasm for video gaming with the excitement of professional video game tournaments. Nearly a decade later, Intel Extreme Masters has become one of the biggest gaming events in the world. In […]

Hear ye, hear ye! Event Marketer, your ever-faithful town crier, has ventured back into the mists of time to bring you an inside look at a festival world that’s so under the radar it thinks radar is witchcraft.