Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp of accounts have to say about CES, experiential and emojis? We found out through 29 rapid-fire questions asked during a tour of the brand’s CES 2025 booth.

Events are everything, and it’s the mantra that guided EMS 2024 in Las Vegas, where event profs convened for a three-day discussion that explored every aspect of the experiential marketing discipline.

The Experiential Marketing Summit is where creators of the brand experience go to refuel their creativity, jumpstart their planning, bounce ideas off of their peers and seek out the latest and greatest partners to take everything they do to the next level. Join us April 24-26 at the MGM Grand Las Vegas.

Explore some of the highest-scoring case studies from the 2023 Experience Design & Technology Awards program, including the campaigns’ winning aspects, the steal-worthy ideas and what’s next for the “feel and functionality” of events.  

OMEN made its debut at the 2023 Anime Expo, tapping into the overlap between gaming and anime fans with a three-room journey powered by RFID wristbands that invited attendees to discover their “Spirit of Fun”: Magic, Adventure or Play.