B-to-C Events
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B-to-C Events
Where Are They Now: Julie Alonso
October 2006
Gap
Back then: Julie Alonso senior director-buzz marketing and p.r. was leading a big push into live marketing at Gap including a mix of music programs influencer events and p.r. She enlisted brand ambassadors in key markets and staged events at Gap stores to pump up the brand’s volume. The nation’s largest specialty apparel retailer however has its share of woes including a two-year sales slump and several seasons of fashion misses.
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B-to-C Events
Where Are They Now: Deborah Wahl Meyer
November/December 2006
Lexus
Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.
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B-to-C Events
Where Are They Now: Diana Klug
February 2007
Boeing
Back then: Director of marketing Diana Klug was proudly showing off
Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of messaging and content can be updated as needed. -
B-to-C Events
Where Are They Now: Chuck Yort
March 2007
Plantronics
Back then: Chuck Yort vp/general manager was connecting with Plantronics’ channel partners via the Sound Coach the company’s first mobile marketing vehicle which was about to stage 165 event days by the end of this year. The 44-foot Cargo Mate trailer outfitted with six computer workstations and all the necessary peripherals was designed to raise awareness of the brand and reach the people selling its headsets.