B-to-C Events
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B-to-C EventsCamera Phones Upgrade Photo Activation
Welcome to Generation Me! Whether it’s MySpace Facebook or any other social networking website consumers are sharing their lives with the rest of the world all over the web—especially with photos. For event marketers this picture couldn’t be more perfect. New web technologies are allowing companies to create photo activations that are more personal to the consumer where people can customize their photos and videos online. What’s the newest frontier? Doing it all in real time via mobile handheld devices.
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B-to-C EventsUsing Buzz Metrics
Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are a perfect science of course. (No matter what they tell you.) But based on sheer market maturity these disciplines have historically enjoyed more perceived measurability—and therefore more dedicated budgets—than word-of-mouth and experiential marketing programs. That is until now.
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B-to-C EventsGenerate Web Buzz Pre-event
As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em. -
B-to-C EventsTapping Student Networks
State school sporting events have long been the venues of choice for marketers looking to make connections with coveted college student populations local fans and tightly-knit alumni networks. But the Big Ten is hardly the only game in town. This month we take a look at alternative student networks—accredited U.S. colleges often overlooked by marketers but jam-packed with demographically unique target groups.
