B-to-C Events
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Partner ContentBurton Snowboards Promotional Premiums
Burton Snowboards was founded in 1977, specializing in products targeted for snowboarders - snowboards, boots, bindings, outerwear, and accessories.
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B-to-C EventsSyfy Reaches Millennials On Campus and Via Social Media
To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the […]
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Partner ContentLunar New Year Brings Big Branding Opportunities
In some Asian Culture, Lunar New Year is a major holiday.
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B-to-C EventsHow Oxygen ‘Prancified’ Morning Travel in Manhattan
To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New Yorkers’ morning commute with free eats and live performances. Aiming to build buzz for the program’s second season, the brand wrapped five coffee carts and placed them in high foot traffic locations that were in close proximity to advertising agencies […]
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B-to-C EventsTiVo Riles up Moviegoers with Commercial Interruptions
TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals […]