B-to-C Events
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B-to-C EventsQ&A: American Express on Data Collection at the US Open
Data collection is a big deal at American Express, which in May received Event Marketer’s prestigious Grand Ex Award for its US Open Tennis sponsorship activation (and earned the distinction of being the only recipient, along with agency of record Momentum Worldwide, to win the Grand Ex twice). The company also is a champion when […]
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B-to-C EventsFord Revs Up a Drivable ‘Escape the Room’ Event
With its sights set on millennials, Ford in partnership with the I Love New York campaign, from June 24-26 offered New Yorkers a chance to participate in a groundbreaking automotive experience that blew the top off of traditional ride-and-drive events. Using Manhattan’s 35,000-square-foot Moynihan Station as its playground, the brand unleashed the first-ever drivable ‘Escape […]
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Partner ContentFashletics Custom Apparel
Fashletics is a collection of handmade jewelry and apparel inspired by a passion for fitness.
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Partner ContentWhat Does the Future of Augmented Reality Look Like?
https://www.youtube.com/watch?time_continue=11&v=SWtDeeXtMZM
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B-to-C EventsNew England Coffee Brews up a B-to-B-to-C Sampling Tour
New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign that pays homage to its food service customers and consumers and raises awareness of the brand. A #YouAreExtraordinary engagement and sampling tour, which kicked off in March and serves as the cornerstone of the effort, so far has made 180 […]