B-to-C Events
Spike TV Gives Basketball Fans Ink
To promote the new season of tattoo artist competition show “Ink Masters,” Spike TV is giving Brooklyn Nets basketball fans free team tattoos at five home games this fall at the new Barclays Center arena. The campaign kicked off on Oct. 6 at the Jay-Z concert at the new arena, and will activate at five...
Freixenet Sparkles with MINI Tour
Following on the success of last year’s Tastings and Tapas Tour, Freixenet in September launched a smaller, more eye-catching MINI Mobile tour that within its first five weeks has increased the sparkling wine brand’s fan base by 55 percent. The three-month integrated digital and event-driven campaign, which rolled out in Boston, consists of in-person and...
EA Adds More Gameplay and Stops to FIFA Tour
Electronic Arts on Sept. 22 kicked off its fourth annual FIFA mobile tour, this year with the addition of a second gaming title, a third mobile vehicle and an extended tour schedule. The EA Soccer & Speed Tour features the newest version of its soccer game, FIFA 13, and Need for Speed Most Wanted, a...
Organic Valley Starts an American Cheese Revolution
Organic Valley’s American Cheese Revolution Tour, a mobile sampling tour to promote its new American Cheese Singles, is traveling to retailers, family-friendly events and community venues in major markets to promote its unprocessed, 100 percent organic cheese slices. Through a partnership with Healthy Child Healthy World, the six-week tour, which launched in August, also educates...