B-to-C Events
-
Partner ContentThe Power of a Shared Experience: Q&A with Peter McGrath
Creating a culture of creativity and what makes a great brand experience
-
Partner ContentFive Ways to Incorporate Tech at Your Next Event
Technology can add an extra layer to brand experiences
-
B-to-C EventsProprietary Event Strategies: CLIF Bar’s ‘Crazy’ Obstacle Course
CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF Bar event (pronounced “seek-kel scramble”), took place on Sept. 24, for the second year in a row at Marin County Fairgrounds, 20 […]
-
-
B-to-C EventsWhy Spotify’s Weekly Election Events Registered with Millennials
For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across […]