B-to-C Events

The must know takeaways and talking points from this year's EventTech

Moderne returned to Las Vegas last week to learn about the latest trends in tech and marketing at Event Tech. Keep reading to see how different technologies are shaping the experiential and events industry.

Beam Suntory’s recent Bourbon Legends pop-up at John F. Kennedy International Airport aimed to infuse consumers with the brand’s passion for both the spirit and its American heritage. The activation ultimately earned Beam a significant sales lift, but winning the attention of busy travelers was no easy feat. To get some insight on how the […]

There are few better ways to uncover what’s going on with your brand than to get a bunch of people who have some connection in a room where they can interact and have a conversation about your brand. You’ll learn that they engage the category in ways you never imagined. That they have uses for your brand that you never would have guessed. You’ll learn the reasons they choose you over the competition or why they believe the competition is the better option.

At EventTech, we’re all about finishing strong. After a filling breakfast of fresh muffins and bagels, yogurts, fruit and on-demand hot coffee, sessions kicked off promptly at 9, and went straight through lunch. We’re talking 15 sessions that ran the gamut from lessons from the auto show technology to neuroscience and multisensory tools to high-tech […]