B-to-C Events

In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages. To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.

Brand experiences by luxury automakers are one of the coolest new ways to connect with potential car buyers, especially the hip, affluent millennial target that is turned off by the hard-sell tactics in traditional showrooms. Mercedes-Benz, Lexus, Lincoln and Cadillac are driving the strategy by creating brand houses, experience centers, updated retail concepts and multi-use […]

Ways a Mobile Experiential Vehicle Can Add ROI to an Existing Marketing Strategy explores ways that launching a mobile marketing vehicle can drive ROI quickly and effectively. APEX Specialty Vehicles understands the importance of capturing measurables, and works with our clients to ensure every aspect of your custom build is setup to meet your goals.

eSports consumers are absolutely immersed in tech. That much is obvious. But how well do you know their relationship with technology? From media to music to social to video, understanding how and where eSports consumers connect with their interests—and with each other—is the first step to understanding where to engage.

The Southeast is known for its die-hard college football fans and what do they love almost as much as some good old-fashioned pigskin? Ice cold beer, of course.