B-to-C Events

Knowing your target consumer characteristics, and how to reach them, is vital in event marketing. Brands who do their homework come out on top.

How feeling, strategy and artistry can elevate events and experiences. “The Journey

To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.

What leaves that lasting impression when visitors engage in your mobile marketing vehicle? The ability to incorporate levels of engagement, from vehicle graphics and brand ambassadors to data collection tools to virtual reality integrations. 

This past fall, Moderne Communications, in partnership with Admerasia, created awareness and drove action through poster media for the McDonald’s Educational Workshops that shared information with Asian high school students (in-coming college students) and their families about education and their future success.