B-to-C Events

B-to-C Events

January 28, 2010

Recycling Event Assets

Splashy launches national tours and sponsorship activations are often the sites for the crème de la crème of experiential marketing environments. But when the lights go out what to do with a branded moose head or a cat food-inspired climbing wall? (Meow Mix we love you and all your crazy cat people.) It’s safe to...

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January 28, 2010

Taking green screen beyond the backdrop

The conventional wisdom about green-screen photo activation says that it needs to be stationary within the footprint and should feature a large well green screen. Today’s green-screen activations however are growing up and moving out in some cases losing the screen altogether. Photos don’t have to be still to be custom anymore thanks to green-screen...

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January 28, 2010

How Twitter adds value to events

If you’re not making Twitter an integral part of your events’ lifecycles you’re just flocking around. Here are eight ways you can add value to your events via the Twitter-verse. Part 1: The Mechanics of Flight Before you can become a tweeter of renown who makes every event a conversation there are some basics to...

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January 28, 2010

Adding fitness to youth programs

Overcoming childhood obesity takes a village. And while many companies are rising to the challenge by offering health-inspired options (Nintendo’s Wii Fit and Burger King’s Apple Fries are just a few examples) the problem continues to grow. According to the Robert Wood Johnson Foundation and the Trust for America’s Health 30 percent or more children...

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January 28, 2010

Why Feel-Good Events Feel… Good

Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students Cameron...

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