B-to-C Events

B-to-C Events

January 28, 2010

Art and Tech Showcase at WIRED Store

WIRED magazine’s annual tech gallery and retail experience is a launching pad for new technology and cutting-edge products and this year will feature a creative collaboration with recording artist Moby who will combine artwork with electric paint that seems to come to life when touched. The breakthrough technology uses conductive inks to replace wires heat...

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January 28, 2010

Ambius Elves Promote Holiday Packages

The interior landscaping and decorating company Ambius gave guerrilla tactics a shot this holiday season to drum up business for its holiday decorating packages. On Nov. 9 and 10 the company’s sales consultants dressed up as friendly elves to engage business people in Chicago Houston Los Angeles New York City San Diego San Francisco and...

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January 28, 2010

Answering the Call of Duty for Release

On Nov. 9 IGN Activision GameStop and Microsoft Xbox 360 leased the entire south end of New York City’s Union Square Park and created a full-scale military experience featuring military vehicles laser light shows perimeter guards and external big-screens featuring live game play. The objective was to create a launch event by which all video...

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January 28, 2010

CNN Promos “Heroes” Tribute With Hometown Rallies

Football wasn’t all that was on TV this Thanksgiving Day. There was the “CNN Heroes: An All-Star Tribute ” too. To promote tune in for the show and encourage online voting for its hero of the year CNN organized grassroots rallies in communities in the U.S. and abroad for two weeks (Nov. 4-17) leading up...

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January 28, 2010

HBO Rocks Exhibit for Hall of Fame

To promote its Nov. 29 four-hour airing of the 25th Anniversary Rock and Roll Hall of Fame concert which was recently held in Madison Square Garden HBO set up its own hall of fame in the busy Time Warner Center 10 days prior to the show.   The exhibit included 27 framed and mounted photos taken...

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