B-to-C Events

It’s eerily quiet in the halls of Oracle Arena in Oakland, CA, when I arrive Nov. 20 for Intel Extreme Masters, or IEM—the longest running esports tournament in the world. Two groups of middle school-aged boys pass each other in the hall and offer an update: “Nine to two already? Holy shit.” I veer into […]

With a recession looming, even as one of the strongest retailers, Barnes & Noble faced one of its most challenging years. Its annual Store Managers Conference needed to be the most impactful and action-inspiring in the company’s history.

Discover how Moderne executed a silent disco to create a buzz-worthy announcement for the Bunker Hill Brookfield Holiday Party.

To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions for the brand. The events took place at the Brooklyn Botanical Garden, the historic Greystone Mansion in Los […]

If you simply search “marketing trailers” within Google, you’ll come up with over 350,000 results. Within the results, you can see anything from a DIY trailer to a custom-built trailer, significantly ranging in quality and price. So, what are the key differences in custom-built experiential trailers and how can the pricing be so wide spread? Continue to read this post from the viewpoint of APEX, a leading custom builder of high-quality marketing and promotional trailers. We’ll review 5 Key Differences in Custom-Built Experiential and B2B Trailers to demonstrate why APEX trailers are an investment that offers peace of mind that your trailer will be on the road meeting the goals and will have minimal downtime. Let’s take a look!