B-to-C Events
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Partner ContentADT Human Statues at CES 2017
To create buzz and awareness surrounding the launch of ADT Canopy, Allison PR partnered with Moderne Communications to activate human statues at CES 2017. To amplify ADT Canopy’s new integration, the product was previewed at CES. The Amazon Echo, LG Canopy and the Samsung S3 Frontier watch are new features that can be linked to your home security. These features keep people safe when not at home or office by sending push notifications to these devices.
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B-to-C EventsInside Guerilla Science’s ‘Decadent Decay’ Dining Event
With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge […]
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Partner ContentHow to Foster Event App Adoption
The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to a must for attendees? The answer is value.
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Partner ContentThe Key to Collecting Consistent Field Staff Data
We see a lot of different techniques used to collect field
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B-to-C EventsSubaru Elevates WinterFest with More Partners and Builds
Subaru’s WinterFest, a weekend-based lifestyle tour that activates at mountain resorts throughout the ski and snowboard season, kicked off this year with more partners and an enhanced activation footprint. Subaru, which has entwined its brand with outdoor culture for decades, will make 15 stops on the 11-state tour. The first stop took place at Copper […]