B-to-C Events

For sound guys, the way we know we’ve done a great job is when no one notices we're even there. At events and experiences, everyone wants a seamless, rich audio experience with little disturbance and a clear sightline to all the action. My job is to make sure everyone can hear the sound, not see it.

Not all pop-ups have to be instagrammable Coachella pool parties. Find out how Rihanna, HBO, and Taco Bell executed creative and interactive experiences.

Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting. It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the […]

You know that glorious sensation that occurs every now and again when you slip into a pair of jeans and they feel so right? That’s the experience “slimming” denim brand NYDJ is hoping to bring to women on its National Fit Tour, which launched on April 15 at Fashion Valley Mall in San Diego. The […]

This one-time mobster’s paradise delivers more than good hotdogs and insults at The Wiener Circle. There are historic neighborhoods to explore,