B-to-C Events

As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a […]

The economic impacts of COVID-19 on the event industry are vast, and one of the groups affected by the shutdown of programming are brand ambassadors. As part of their pivot strategies, some brands are finding ways to redirect these roles to support other business objectives. Such was the case for Sparkling Ice, which recently pivoted […]

Key insights on entering the widespread world of esports The number of non-endemic brands partnering with esports teams, players, leagues, venues and events has skyrocketed. In fact, The Esports Observer counted 76 sponsorship deals from non-endemic brands made just in the first quarter of 2019, a 145-percent increase from the fourth quarter of 2018 and […]

It may not be quite what you pictured, but the return of events is finally on the horizon. Beginning June 25, in partnership with IMAX and AT&T, Tribeca Enterprises will deliver a live event series at drive-in theaters nationwide dubbed “Tribeca Drive-In.” The summer drive-in series will roll out in markets across the country throughout […]

For fans and members of the drag community, life without live performances amid the pandemic has been, well, a drag. Fortunately, payment provider Klarna raised spirits and funds for the community with its Breakfast for Dinner virtual drag brunch series. Hosted on Facebook Live by queens Kim Chi and Naomi Smalls, Breakfast for Dinner took […]