B-to-C Events
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B-to-C EventsThe State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’
The world, and the event industry, entered a new reality last year when the U.N. climate panel announced that global warming is growing dangerously close to climbing out of control.
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B-to-C EventsPizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour
Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. Yep, a bright-red, Pizza Hut Struggle Bus embarked on a road trip beginning with an April 2-3 debut at the NCAA […]
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B-to-C EventsFestival Activations: How Sponsors Marked Coachella’s Return to In-person
A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts Festival made its grand return to Indio, CA, April 15-17 and 22-24. Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where […]
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B-to-C EventsGallery: Scenes from the 20th Annual Ex Awards in Las Vegas
At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The lively affair, presented by Freeman, took place the evening of April 27 at the Experiential Marketing Summit in Las […]
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B-to-C EventsWinners Unveiled: The 2022 Ex Awards
The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year…