B-to-C Events

In our follow-up conversation with State Farm and iHeartMedia, brand executives share the challenges and opportunities of marketing in the metaverse.

Data-driven insights, top trends, best practices, and action items to craft a winning event and webinar strategy…

The impact – and upsides – of producing events in a time-strapped post-pandemic market Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fostering creativity–and productivity–when event plans are moving targets. What they discovered is that, despite […]

Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the […]

In Mexico, cenotes are natural wonders—sinkholes among age-old caves with crystal-clear waters where adventurers can swim, scuba dive and relax. For the U.S. launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s cenotes […]