B-to-B Events

Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, purpose, pride and (cross) promotion, “Four things that can make a distinction between […]

To highlight its acquisition by SAP and establish itself as a leader in the human resources management solutions space, Success Factors, a cloud-based software provider, took its exhibit at the 2015 HR Technology Conference & Expo to new heights—literally. Success Factors incorporated a 20-foot-tall vertical wall within its exhibit footprint and unleashed a cadre of […]

Francisco Delgadillo, vp and executive creative director at Oracle, knows a thing or two about branding. He began his career as an intern at Adobe where he worked on in-application features and marketing for Adobe Illustrator 6.0, then served as founding art director of The San Jose Mercury News’ Nuevo Mondo weekly. At Oracle, he […]

We often think of Agency of Record relationships as a fixture of the advertising world, but in a grown-up event industry, where spend has increased and events are viewed as mission critical to business growth, the model is taking hold. Major brands have enlisted agency partners to manage entire portfolios of event programs, resulting, they […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] When it comes to creating thrills, chills and frictionless attendee experiences, Disney typically sets the bar. But this year’s Event Technology Award winners prove that the experiential industry can make a little magic, too. Like the first-of-its-kind Oculus Rift experience by Merrell, that had Sundance festivalgoers braving precarious suspension […]