Articles

DANA POINT CALIF. JULY 18 2006 – Passage of the Sarbanes-Oxley act
was intended to mandate corporate transparency and expose fraudulent
business practices. But if you think SOX is the worry of public-company
CFOs think again.

 

The trickle-down of SOX compliance initiatives is sure to impact event
departments at big companies and small as well as event agencies and
other vendor companies that do business with public companies since
public companies will almost certainly insist that their vendors adapt

Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On Location

Netflix began its first-ever multimarket event campaign last week. The online DVD rental service is traveling across the country to screen 10 classic movies in locations where they were filmed.

Mall Marketing: After Success In New York Citibank ThankYou Program On The Road

What started in New York City as a one-off event earlier this year has become a multimarket event campaign for Citibank.

Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out Eagle

Nike’s 6.0 action-shoe brand is hitting surfing and skateboarding events this summer with a vintage AMC Eagle that’s pimped out especially for the action sports crowd.

The vehicle features an 80s-esque brown and tan paint scheme and three axles and six wheels with 31-inch tires. But the coolest part? A quarter pipe that attaches to a deck on the roof of the vehicle giving skaters and BMXers the opportunity to ride off of the roof of the vehicle.

Tactics: Melitta Arranges Campus Sampling Through Residential Life Offices

Melitta USA is staking out college dorm rooms to build preference among the next generation of caffeine junkies. The company is seeding 36 college campuses—all in the Northeast—with a total of 300 000 coffee makers. On most campuses the units will be placed inside residence hall rooms; at commuter schools (about one-third of the campuses) the brand is getting distribution during student registration.