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Art and technology company The Artery has launched an experiential arm and has named acclaimed digital artist Yaron Tsinman as the new unit’s creative director. Deborah Sullivan, executive producer/managing director at The Artery, made the announcement. The Artery’s new experiential arm will create “transformative and immersive” experiences for a diverse range of global clients. The […]

How meeting planners, event marketers, experiential teams, event producers, and CMOs are using technology to add value, capture and analyze data, and enhance the attendee experience.

User conference attendees today are being pulled in more directions than ever before thanks to a combination of a strong economy, unprecedented growth across the technology sector, an in influx of up-and-coming (and younger) customer bases and new cultural expectations that are driving b-to-b brands to refine and redefine their traditional events.

The event marketing channel is changing, and using a gut feeling to measure success simply won’t cut it any longer. Budgets and expectations are higher than ever—are you prepared? Download our whitepaper to learn how data-driven experiential marketing is the answer.

Meet the young female festivalgoers. We call them YFFs for short.