• image/svg+xml:

Sign In

Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.
  • Topics
    • Latest
    • The Event RFP Superbook
    • Industry News
    • Partner Content
    • Research
    • Conferences
    • Festivals & Fan Cons
    • Launches
    • Tours
    • Performance
    • Pop-Ups
    • Sponsorships
    • Trade Shows
    • Media Events
    • Stunts
    • Sustainability
    • Technology
    • Event Peeps Podcast
    • Trend of the Week
    • The Brief Roundup
  • Lists
    • It List: Top 100 Agencies
    • Fab 50: The Best Fabricators
    • B-to-B Dream Team
    • The Event RFP Superbook
  • Events & Awards
    • Experiential Marketing Summit
    • Awards
    • Now Open: 2026 EDAs
    • Now Open: EventTech Awards 2026
  • Watch & Listen
    • Event Peeps Podcast
    • @EventMarketer | YouTube
    • Webinars
Event Marketer
  • Experiential Marketing Summit
  • Subscribe
    • Subscribe
    • Digital Editions
    • Newsletters
    • Advertise
  • Sign In
Event Marketer
Stay Ahead with Daily Updates
Sign In

Topics

  • Latest
  • The Event RFP Superbook
  • Industry News
  • Partner Content
  • Research
  • Conferences
  • Festivals & Fan Cons
  • Launches
  • Tours
  • Performance
  • Pop-Ups
  • Sponsorships
  • Trade Shows
  • Media Events
  • Stunts
  • Sustainability
  • Technology
  • Event Peeps Podcast
  • Trend of the Week
  • The Brief Roundup

Events & Awards

  • Experiential Marketing Summit
  • Awards
  • Now Open: 2026 EDAs
  • Now Open: EventTech Awards 2026

Watch & Listen

  • Event Peeps Podcast
  • @EventMarketer | YouTube
  • Webinars

About Us

  • About Us
  • Magazine
  • Advertise
  • Subscribe
  • Cookie Settings
  • Privacy Policy
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging

Fiat Drives Home its Style Message with SoHo Gallery

By Jessica Heasley
Wednesday, October 7, 2015

Looking to make an impression in a venue with a little more inherent style than the convention centers that host auto shows, Fiat decided to take its 500 Cabriolet to the streets of SoHo. The automaker…

Sign in to continue reading

This article is available to registered users.
Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.

Popular

  1. Case Study: Tips for Leveraging Emotion Analytics at Live Events
    Performance

    Case Study: Tips for Leveraging Emotion Analytics at Live Events

  2. Three ROI Clocks: How One Brand is Making 2027 Budget Decisions
    Performance

    Three ROI Clocks: How One Brand is Making 2027 Budget Decisions

  3. 5 Free Event and Trade Show Measurement Strategies
    Performance

    5 Free Event and Trade Show Measurement Strategies

  4. Experiential Marketing Trend of the Week: Analog Escapism
    Pop-Ups

    Experiential Marketing Trend of the Week: Analog Escapism

  5. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  6. From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event
    Conferences

    From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event

  7. How Edgard & Cooper’s ‘Pet Holiday Calendar’ Influences its Event Strategy
    Pop-Ups

    How Edgard & Cooper’s ‘Pet Holiday Calendar’ Influences its Event Strategy

  8. Survey Says: How One Event Turned AI-powered Feedback into Action
    Conferences

    Survey Says: How One Event Turned AI-powered Feedback into Action

  9. Top Experiential Moments and Brand Collabs from New York Fashion Week
    Pop-Ups

    Top Experiential Moments and Brand Collabs from New York Fashion Week

Join the Event Marketer Community

Join Now
Event Marketer

For creators of the brand experience.

The world’s largest information source on event and experiential marketing — meeting the information needs of strategic brand-side experiential marketers and event agency executives.

Upcoming
Experiential Marketing Summit
April 27 – 29, 2027Las Vegas
Learn More

Sign in to continue reading

This article is available to registered users.

Forgot Password?

Please contact clientservices@accessintel.com if you are unable to log in.

About Event Marketer
  • About Us
  • Magazine
  • Advertise
  • Subscribe
  • Cookie Settings
  • Privacy Policy
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
Subscribe
Event Marketer Summer 2026 Cover

Magazine

The intel shaping experiential marketing — in print, digital, and everywhere brands gather.
Subscribe

Newsletters

The latest news, analysis, and insights delivered straight to you.
Sign up

© 2026 Access Intelligence, LLC - All Rights Reserved