Brand: MasterCard

You’re no doubt familiar with the interlocking red and yellow circles that form Mastercard’s brand identity—its visual brand identity, that is. In 2019, Mastercard introduce its first-ever sonic brand identity, a short jingle without words that is meant to form the card issuer’s audio calling card. Part of the rollout for the sonic identity involved […]

When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher […]

The official card of the Grammy Awards since 2008, in 2017 Mastercard chose to amplify its new digital payments platform, Masterpass, by increasing the brand’s association with music. The product of that effort was the #ThankTheFans House, a pop-up experiential music environment within the iconic former Tower Records building in West Hollywood. Live performances by […]

Ahead of the launch of its “Start Something Priceless” campaign, Mastercard created an experiential retail environment leading up to the Grammy Awards that immersed cardholders, top pop artists, local musicians, media and influencers in a celebration of the New York City music scene. The five-day Mastercard House was designed as a throwback to the creative […]

Ever the experiential brand, MasterCard’s belief that experiences matter more than material things last year translated into 55 “priceless” culinary experiences that brought cardmembers to unexpected—and iconic—venues across the country. From a four-course meal on the legendary Paramount Pictures Studios lot, to dinner on the field at Dodger Stadium, the brand treated affluent customers to […]