Sandra O’Loughlin, Author at Event Marketer - Page 45 of 117

Author archive for Sandra O’Loughlin

June 18, 2015

New York Magazine Pages Come To Life Via Vulture Festival

New York magazine held the second iteration of its Vulture Festival May 30-31 at New York City’s Milk Studios. Vulture Festival began last year as a way to bring the magazine’s culture and entertainment website,, to life. The festival is the latest in the magazine’s portfolio of events, which includes New York Taste, New...

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June 16, 2015

Las Vegas: Sports Illustrated Aligns With Two Marquee Events

Activations in Las Vegas surrounding two marquee events—the Mayweather/Pacquiao fight and the NFL draft—brought together athletes, editors and Sports Illustrated swimsuit models as part of a cross-channel marketing strategy by the magazine that extends beyond selling pages and banners and into live media. The events were handled in-house by Sports Illustrated Experience (#SIExperience), the magazine’s...

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June 15, 2015

Chobani’s New Campaign Takes Aim at Break Time

Chobani this month is activating a grassroots campaign encouraging people to take a break—and flip open one of its new Peanut Butter Dream, Strawberry Summer Crisp or other tasty Flip yogurt packs. The integrated effort launched on June 3 with National Break You Make Day. It continues throughout the month, leveraging research on America’s break...

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June 9, 2015

Three Lessons On Event Marketing To Women

There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that women, as the dominant drivers of our consumer economy, account for $7 trillion of annual spending in the U.S. and more than $20 trillion globally. Another trend, says Sam Ellison...

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June 8, 2015

Bacardi CMO Dima Ivanov Talks Reinventing The Iconic Rum Brand

With 20 years in consumer marketing roles, eight of them at Bacardi, Dima Ivanov knows a thing or two about marketing—and rum. In January this year, the 38-year-old became cmo of the privately held spirits company and president of Bacardi Global Brands where he oversees worldwide marketing. Before that he served as managing director for...

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