Sandra O’Loughlin, Author at Event Marketer - Page 45 of 109

Author archive for Sandra O’Loughlin

December 16, 2014

Nabisco’s Photo Booth Comes With A Big Surprise

Nabisco last month announced its title sponsorship of 5 Seconds of Summer’s 2015 concert tour with an interesting twist on the interactive photo booth. The four Aussie lads who were performing on Nov. 15 at The Forum in Los Angeles watched from a secret Nabisco camera backstage as their fans posed inside the booth, then...

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December 10, 2014

Bud Light’s Social Media Lounge Connects Fans

To encourage trial and brand loyalty among millennials, Bud Light is sponsoring a Social Media Lounge at Washington Redskins’ FedEx Field. The lounge, which features an ultra high-definition multi-screen touch display Gaming Wall, two interactive “MorphingStations” and five Microsoft Surface Pro 3 tablets, opened on Sept. 14 and will be open two hours before each...

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December 8, 2014

Jamba Juice Takes Sampling into the Workplace

Sampling traditionally takes place at fairs and festivals, train stations and busy street corners. But 13 Jamba Juice stores in Texas, in a bid to educate working consumers about its smoothies and its nearby store locations, from August through October took the sampling event to venues frequently considered off-limits when it comes to marketing—the workplace. “Sometimes...

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December 2, 2014

American Express Open Banks on BootCamps

American Express Open, the arm of American Express that focuses on financial services for small business owners, on Nov. 3 in New York City held the fourth in a series of CEO BootCamps aimed at educating and inspiring female entrepreneurs. The CEO BootCamps, along with Small Business Saturday, are part of a strategy on behalf...

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December 1, 2014

Preview: Three Lessons from Dreamforce 2014

Dreamforce 2014 could have been a nightmare for many conference organizers. The annual confab, sponsored by, the world’s largest provider of CRM software, this year drew more than 150,000 registered attendees, another seven million online viewers, 400-plus customer and partner exhibitors and offered 1,450 live sessions. Keynoters included former Secretary of State Hillary Rodham...

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