Sandra O’Loughlin

  • B-to-C Events

    Where Are They Now: Rich Lehrfeld

    June 2005

    American Express

    Back then: Rich Lehrfeld (in jacket) vp-global sponsorships was hitting an ace with AmEx’s sponsorship of the US Open which turned New York into Tennis Town and netted the brand a 2005 Grand Ex Award. AmEx transformed Rockefeller Center into a mini National Tennis Center complete with stadium seating a Jumbotron even a grass lawn. At Flushing Meadows cardmembers received exclusive offers and access. “It’s about understanding the customer ” Lehrfeld said.

  • B-to-C Events

    Where Are They Now: Cathy Bessant

    May 2005

    Bank of America

    Back then: Two years ago Bank of America was on a growth jag beefing up consumer capabilities bolstering commercial lines of business and enhancing rate derivatives and equity products—and dialing up its marketing tools under cmo Cathy Bessant.

  • B-to-C Events

    Where Are They Now: Jocelyne Attal

    August/September 2005

    Avaya

    Back then: Avaya was kicking up its second FIFA World Cup sponsorship and Jocelyne Attal cmo was crafting a year’s marketing message around the idea that if the high-tech company can provide the communications infrastructure for the world’s biggest sports event it can run yours too. World Cup was an unqualified success; but now more targeted online and live events were scoring with customers.

  • B-to-C Events

    Where Are They Now: Brian Woods

    November/December 2005

    Ameriquest

    Back then: Brian Woods cmo was putting up his dukes as captain of EM’s third annual Marketing Dream Team. During his time at the mortgage lender he fine-tuned the marketing mix boosting activation around Major League Baseball to connect with consumers as well as sponsoring the Rolling Stones Tour Ameriquest Field and the Super Bowl Halftime Show.

  • B-to-C Events

    Where Are They Now: Andrea Spiegel

    February/March 2006

    JetBlue

    Back then: In early 2006 Andrea Spiegel vp-marketing was coming off a year filled with hundreds of events for the quirky friendly airline so many that she planned to tighten her seatbelt around fewer events and better activation for the same budget. Her flight plan: to find the common thread among programs to be consistent and adaptable. Oh and to capitalize on a company-wide database to track ticket purchases for a smooth landing to ROI.