Anna Huddleston

Influentials probably don’t exist at least not in the way you think they do. That’s the hypothesis of Columbia University sociology professor Duncan Watts and University of Vermont assistant mathematics professor Peter Dodds.

It’s easy to spot a typical attendee of the International Bicycle Expo. In knee-length shorts and a ragged t-shirt he wears Band-Aids as medals of honor and takes a comparative analysis of a new brake system more seriously than his stock options. Last September more than 1 200 brands engaged this die-hard crowd with the newest and latest in bicycle engineering sports nutrition gear and accessories at the annual Interbike Expo in Las Vegas. Sports celebrities were on hand to fuel the excitement. Demos including a two-day outdoor event kept the wheels spinning.

Event Minutes — EM’s stopwatch tracks the action

SONS OF ANARCHY
Brand: FX Network Agency: Hadley Media

As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on events at bookstores in six cities in which author Mike Lupica discussed his book Million-Dollar Throw and attendees competed in special ball toss challenges based on the book’s title scene.

Seventh Generation a brand of non-toxic and environmentally safe household and personal care products in partnership with activist Erin Brockovich and Safer Chemicals Healthy Families a coalition of groups concerned about toxic chemicals has launched the Million Baby Crawl a campaign to raise awareness about the nation’s chemical laws and urge Congress to pass stronger regulations on the chemical industry.