Anna Huddleston

Even though it's new razor, the Fusion ProGlide, won't be on shelves until June 6, Gillette is getting the word out now with two recent tryout events in New York City. On April 7 at Times Square and April 10 next to the Flatiron Building at Fifth and Broadway, the brand set up the "ProGlide Challenge" where men pitted their five o'clock shadows against the new razor's five blades and vibrating handle, with the assistance of several of Gillette's soothing lotions and creams.

Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the "impromptu" event with their handhelds and cell phones. The gamble worked, resulting in 2.4 billion media impressions.

At this year’s International CTIA Wireless 2010 trade show, held March 23-25 at the Las Vegas Convention Center, LG created an intuitive and focused experience in its 4,800 square-foot-space. Driven by the concept of simplicity in a complicated life, the overall design sought to unite the product offerings in an organic way while at the same time delivering messaging targeted at specific personalities. Productivity, entertainment and style were some of the core concepts.

The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona International Speedway, Auto Club Raceway in Pomona, CA, the Chicago Auto Show and online via a downloadable version. Besides NASCAR and NHRA races, it will roll out within the next few months into all of the Army’s events system-wide, including state fairs, air shows and high school visits.

Harley-Davidson in January officially unveiled its new Forty-Eight motorcycle before a crowd of riders, media and chopper enthusiasts in the basement of New York’s hip Ace Hotel. The sneak preview took place one night before the New York Cycle World International Motorcycle Show, which took place Jan. 22 to 24 at the Javits Center. Harley-Davidson dealers attending a dealer meeting in Texas also got in on the action via video footage from the event and a live feed from the Motorcycle Show.