Tag: Westworld

  • Grand Ex 2019: HBO, Giant Spoon and the Best Experiential Campaign of the Year
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    Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year

    How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are […]