Archive

Tag: Walmart

  • walmart-u-s-holiday-meeting-2020_home-page
    B-to-B Events

    Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy

    Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at kshea@accessintel.com. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot. […]

  • featured_walmart_shareholders_xna_arrivals
    B-to-B Events

    To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference

    Here’s a million-dollar question: Is it time to move the location of your flagship conference? It’s a topic on a lot of event marketers’ minds following Oracle’s decision to relocate its OpenWorld conference to Las Vegas this September, ending the show’s 20-year run in San Francisco. According to the brand, the move is a result […]

  • A Behind-the-Scenes Look at Walmart's Associate Week & Shareholders Celebration
    B-to-B Events

    A Behind-the-Scenes Look at Walmart’s Associate Week & Shareholders Celebration

    We spent three days embedded in the “Land of Opportunity” to discover how Walmart’s biggest event unfolds We’re standing on the sidelines as performers rehearse for the opening act of Walmart’s annual Shareholders Celebration, an internal event attended by nearly 14,000 of the retailer’s associates and stakeholders, when it occurs to us that the show […]

  • Meet the Speakers, EMS 2019
    B-to-B Events

    Meet the Speakers, EMS 2019: Walmart and Reinventing the Conference Wheel

    We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “The New Shareholder Meeting.” Here’s the topline: Walmart’s annual Shareholder Meeting is a key driver of education and motivation amongst 14,000-plus shareholders and employees. But the success of […]

  • Sponsorship: Inside Walmart's NW Arkansas Championship
    B-to-C Events

    How Walmart Carved out a Community-Driven Niche in Championship Golf

    Mention Walmart, and the affluence of golf doesn’t immediately spring to mind. The brand connotes everyday low prices on groceries and other necessities, not rounds of golf and its accoutrements. So we traveled to Rogers, AR, to look into the seeming incongruence as it plays out at the Walmart NW Arkansas Championship Presented by P&G, […]