Walmart Archives - Event Marketer

Walmart Archives - Event Marketer

Posts tagged with ‘Walmart’

June 14, 2021

Sampling is Back: Get a Taste of the Impossible Food Truck Tour

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food...

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November 9, 2020

Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy

Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at kshea@accessintel.com. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot....

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April 20, 2020

To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference

Here’s a million-dollar question: Is it time to move the location of your flagship conference? It’s a topic on a lot of event marketers’ minds following Oracle’s decision to relocate its OpenWorld conference to Las Vegas this September, ending the show’s 20-year run in San Francisco. According to the brand, the move is a result...

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July 26, 2019

A Behind-the-Scenes Look at Walmart’s Associate Week & Shareholders Celebration

We spent three days embedded in the “Land of Opportunity” to discover how Walmart’s biggest event unfolds We’re standing on the sidelines as performers rehearse for the opening act of Walmart’s annual Shareholders Celebration, an internal event attended by nearly 14,000 of the retailer’s associates and stakeholders, when it occurs to us that the show...

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April 11, 2019

Meet the Speakers, EMS 2019: Walmart and Reinventing the Conference Wheel

We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “The New Shareholder Meeting.” Here’s the topline: Walmart’s annual Shareholder Meeting is a key driver of education and motivation amongst 14,000-plus shareholders and employees. But the success of...

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