Posts tagged with ‘Walmart’

September 7, 2022

Q&A: Walmart Canada on Launching an Incubator to Stay Ahead of the Retail Curve

For 10 consecutive months, Lee Jeyes, head of innovation at Walmart Canada, was in “stealth mode” working on the brand’s first-ever incubator, Blue Labs. The think tank was ultimately unveiled amid Walmart Canada’s debut at the 2022 Collision conference in Toronto (Kubik handled), where an interactive booth and multiple presentations delivered by executives during the...

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June 14, 2021

Sampling is Back: Get a Taste of the Impossible Food Truck Tour

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food...

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November 9, 2020

Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy

Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to, email Kait at [email protected]. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot....

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