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B-to-C EventsContinental Tire’s Mobile Living Room Drives Tune-in for ‘Sunday Night Soccer’
For many consumers, Sunday evenings represent a time to wind down, settle in and, perhaps, ward off the Sunday scaries. But longstanding Major League Soccer (MLS) partner Continental Tire aimed to switch up the narrative with a 360-degree campaign that positioned Sunday Night Soccer as an occasion for energy, friendly rivalries and making some noise. […]