Tag: USTA

  • Inside the US Open: Five Brands That Scored With Tennis Fans
    B-to-C Events

    Inside the US Open: Five Brands That Scored With Tennis Fans

    Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the Billie Jean King National Tennis Center each year for the US Open, and this year, EM was among them. Held Aug. 27 through Sept. 9 in Queens, NY, the USTA’s renowned tournament marked its 50th anniversary by offering attendees nostalgic […]

  • usta-experience_us-open-2017_2
    B-to-C Events

    Brands Descend on New York’s Seaport District for the US Open Experience

    For two days during the week leading up to this year’s US Open, the United States Tennis Association transformed New York City’s seaport district into a mini version of the Billie Jean King National Tennis Center in Flushing Meadow, Queens. The US Open Experience, which took place Aug. 24-25, built on previous smaller scale events […]