Tag: US Open

  • usta-experience_us-open-2017_2
    B-to-C Events

    Brands Descend on New York’s Seaport District for the US Open Experience

    For two days during the week leading up to this year’s US Open, the United States Tennis Association transformed New York City’s seaport district into a mini version of the Billie Jean King National Tennis Center in Flushing Meadow, Queens. The US Open Experience, which took place Aug. 24-25, built on previous smaller scale events […]

  • Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship
    B-to-C Events

    Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship

    For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated […]