Posts tagged with ‘tv show experience’
Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con
Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. 6-9. In addition to an extensive booth exhibit open to all attendees, the brand hosted an intimate activation for content creators that dropped them smack-dab in the...
FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up
Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family drama, FOX Entertainment’s “Monarch” heralds in a new country music dynasty. To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin,...
Take Our Video Tour of Brand Activations at Comic-Con 2022
When Comic-Con announced its grand return to in-person this year, EM wasted no time booking a flight to San Diego to see what brands had in store for attendees of the pop culture extravaganza after a three-year hiatus. And we weren’t disappointed. Join us for a video tour through the top brand activations that took...
How FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con
FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors. Located across from the Hilton San Diego Bayfront, the immersive footprint wove some of FX’s most popular series together into a...