Posts tagged with ‘tv show experience’
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and final season is a significant cultural moment. So, it’s no surprise that brands have jumped aboard the dragon wagon to capitalize on the hype. From a search for icy-white Mountain Dew cans that reveal Arya Stark’s kill list when chilled...
EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW
Amazon Prime Video made its SXSW debut in Austin this year with a garden of earthly delights filled with festival-friendly activities like hair braiding, Boomerangs, puppy cuddling and live music. Each touchpoint reflected the storyline of Amazon’s upcoming series “Good Omens,” in which an angel and a demon partner up to save the world ahead...
Q&A: Nat Geo’s CMO Offers Five Insights on Creating ‘Disruptive’ Experiences That Drive Tune-in
TV show-themed activations abound these days, making it more important than ever for brands to differentiate themselves amid a cluttered category. In order to stand out and drive tune-in, they need to fully immerse consumers in the program’s content and concepts in thoughtful, engaging ways. National Geographic made it happen during its “Valley of the...
Nat Geo Revives the Internet Café Concept to Bring its ’90s-era TV Series to Life
These days, we don’t think twice about checking email on our phones or working remotely, but when the Internet was in its infancy in the 1990s, it was another story. Remember when you couldn’t talk on a land line and surf the web at the same time? Technology has changed drastically over the last few...