Tag: tv show experience

For the event marketing campaign and premiere of its new series, “Black Cake”—about a complex, multigenerational family, set in the Caribbean—Hulu turned to local business collaborations and screenings to bring to life the story through taste and exclusive experiences.

This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, situationships and cafés run by banks.

It’s been 30 years since “Frasier” first made waves on the airways, and as Paramount+ prepared to revive the renowned sitcom this fall, it became abundantly evident that fans were still clamoring for a dose of the haughty radio psychologist.

Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month.

“This opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.” –Jill Hudson, […]