Posts tagged with ‘Trade Shows’
IAAPA Expo 2025: Eight Exhibit Trends from the Business of Fun’s Show Floor
When the global attractions industry gathers under one roof at IAAPA Expo, it’s a bit of sensory overload. Flashing lights and sounds are emerging from arcade games, attendees are screaming on roller coasters and drop towers, popcorn is popping, animatronics are speaking to passersby, and kids are bouncing on inflatables. But that’s what makes this...
In the Works: Convention Centers Are Expanding to Meet the Next Era of Events
From Louisville to Los Angeles, a wave of convention center expansions is reshaping the North American trade show and convention landscape, adding continuous space, modern amenities, outdoor terraces, and pedestrian-friendly districts to accommodate more flexible, more experiential events. Los Angeles: A $2.6 Billion Expansion to Compete at the Top Tier Construction officially began Oct....
Built Differently: How Carlyle Fired Up Next-Gen Technicians at SEMA 2025
At SEMA 2005, Carlyle Tools showed up with a single mission: to help attendees “turn their toolbox into a beast.” Part of NAPA since 2012, the brand recently underwent a transformation to appeal to a younger audience. “We felt like there was an opportunity to reinvigorate and reinvent how Carlyle tools are being presented,” says...
Meet ABBigail: How an AI Metahuman Helped Drive Storytelling in an Exhibit
How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and experiential marketing agency 2Heads answered that question with ABBigail, an AI-powered metahuman who served as the company’s technical expert, digital host and brand storyteller. ABB, a global leader in robotics...