Toys 'R' Us Archives - Event Marketer

Posts tagged with ‘Toys ‘R’ Us’

October 10, 2018

How Toys ‘R’ Us Could be Saved by Experiential in Retail

Brick and mortar retailers have faced increasing competition from online retailers for some time, but Toys ‘R’ Us became a poster child for the issue, and its ripple effects across an industry, when in June it closed hundreds of stores in the wake of a bankruptcy filing and planned auction. Last week, however, investors announced...

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