Tag: tourism

Wrapped vehicles and tricked-out rides are guaranteed to turn heads, but a larger-than-life mobile installation can generate social content, earn press coverage and spark “did you see that?” conversations that keep a brand top of mind. Whether they’re wheeling into neighborhoods, city centers, festivals or popular landmarks, rolling stunts are transforming ordinary parking lots, street […]

Cities across the country are grappling with socio-economic crises exacerbated by the pandemic, but if going by headlines alone, San Francisco is certainly getting the most heat. The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big […]

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. And with an uptick in experiential programming hailing from the tourism industry, there are plenty of crossover lessons to be learned. So we rounded up […]

This month, we’re hitching a ride to San Antonio, home to the Alamo, stunning natural caverns and an abundance of meeting and exhibition space, including a 1.6 million-square-foot convention center.

Savannah, Georgia—known for its lush greenery, historic architecture, ghost tours and coastal cuisine—came to life in New York City’s Gansevoort Plaza on Nov. 12 through a pop-up experience that gave consumers a taste of Southern charm with scenic displays, F&B samples, music and interactions with locals. The “Surprisingly Savannah” pop-up enticed passersby with signage that […]