Texas Archives - Event Marketer

Posts tagged with ‘Texas’

October 3, 2022

FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up

Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family drama, FOX Entertainment’s “Monarch” heralds in a new country music dynasty. To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin,...

read more

May 23, 2018

Bud Light’s NFL Activation Taps Into Texas Pride

As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As...

read more

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']