Posts tagged with ‘tennis’
How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences
While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. A platinum sponsor and official outfitter of the tennis tournament, Lacoste crocs invaded Hard Rock Stadium and the South Florida city.
Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’
As part of a larger shift to modernize and grow its audience, All England Lawn Tennis Club (AELTC) for a second year brought its iconic The Championships matches and brand partners to consumers across the Atlantic, recreating The Hill, the most iconic fan experience at Wimbledon. The Hill is a garden experience where fans watch...