Tag: Taylor Swift
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B-to-C EventsThe Brief: Coffee Cubes and ‘Showgirl’ Shenanigans
This week’s hot takes on hot topics in experiential marketing cover coffee cubes, the Dun Dun Diner and “The Life of a Showgirl”-themed shenanigans.
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B-to-C Events‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York
With Taylor Swift and Travis Kelce’s wedding rumored to take place this July 3, we’re looking back at an engagement-era experiential campaign When Taylor Swift entered her engagement era last August, The Knot said “I do” to jumping on the viral pop culture moment. Within nine days of the global icon sharing news (and […]
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B-to-C Events‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace
A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in […]
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Pop-UpsHow the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies
As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University that merges […]
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B-to-C EventsAT&T Leverages a Taylor Swift Partnership to Launch a New Platform
As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October, […]