SXSWestworld Archives - Event Marketer

Posts tagged with ‘SXSWestworld’

May 15, 2019

Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year

How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']