Tag: Super Bowl 53
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B-to-C EventsHow Courtyard Turned its Super Bowl Sleepover into the Ultimate Loyalty Program
Marriott’s Courtyard brand took rewarding customer loyalty to new heights—or rather, the end zone—when it created a platform for frequent guests to cash in rewards points for once-in-a-lifetime experiences tied to Super Bowl LIII. For one Marriott rewards member, Nick Pagliari of Wisconsin, that meant cashing in a record 3.25 million points to win the […]
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B-to-C EventsRoundup: Brand Experiences at Super Bowl 53 in Atlanta
While some brands relied on their football fan activation mainstays, others this year for Super Bowl 53 delivered fresh showstoppers across the host city of Atlanta.