stunt Archives - Page 2 of 4 - Event Marketer

Posts tagged with ‘stunt’

April 3, 2019

Gotcha! Brands Get Creative with April Fool’s Day Pranks

Its exact origins are a mystery, but for people around the world, April Fool’s Day serves as an opportunity to indulge in lighthearted hoaxes, pranks and tomfoolery without any serious repercussions—if only for a day. And it’s not just consumers pulling fast ones on their friends and family; brands and the media come out to...

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June 13, 2018

JetBlue Takes ‘On-Demand’ to New Heights with Transcon Pizza Deliveries

To highlight its transcontinental routes in an unconventional way—a delicious one, one might argue—JetBlue took its “New York’s Hometown Airline” tagline to new heights by making deliveries of authentic, New York-style pizza via transcon flights from New York City’s John F. Kennedy Airport to LAX. The promotion, dubbed “Pie in the Sky,” came as JetBlue...

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