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Tag: Star Trek

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    B-to-C Events

    Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms

    Revenge is a dish best served cold, so to celebrate the 40th anniversary of “Star Trek II: The Wrath of Khan,” Paramount+ hit the road with a branded ice cream truck on a mission to expand the franchise’s fan base and solidify its positioning as the home of “Star Trek” content. Part of the network’s […]