Tag: SPAM

  • NESTEA’s Tiny House
    B-to-C Events

    Why the Industry is Embracing the Tiny House Trend

    Five brand activations that leveraged the ‘less is more’ mentality  Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify. […]

  • Three Tips for Working with Celebrity Chefs
    B-to-C Events

    Tips for Working with Celebrity Chefs in Events

    In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages.

  • spam tiny house of sizzle_1
    B-to-C Events

    SPAM Sizzles with a Fair and Festival Tiny House Tour

    SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. At its first stop, the 9th Avenue International Food Festival in New […]